On a scale from 1–10
(10 being 👀)
If you scrolled through your Instagram right now,
How many “I should try this” ideas are quietly collecting dust in your saved folder?
An 11? Okay, let’s chat for a sec...
You didn’t start your business to feel glued to social media.
You started it to build something meaningful, sustainable, and yours.
And somewhere between growth, expectations, and one too many “must-try” trends, your brand stopped feeling like a place you could return to — and started feeling like something you had to keep up with.
On a scale from 1–10,
(10 being 👀)
If you scrolled through your saved folder right now, how guilty would you feel about all the trends you meant to try… but never did?
11? Yeah — let’s pause for a second.
You didn’t start your business to feel glued to social media.
You started it to build something meaningful. Sustainable. Yours.
And somewhere between growth, expectations, and one too many “must-try” trends, your brand stopped feeling like a place you could return to — and started feeling like something you had to keep up with.
Quick Question:
& even after putting your eggs
in your basket, business
you still...
& even after putting your eggs
in your basket, business
you still...
i've got good news & bad news...
THE GOOD NEWS?
You're not actually having an identity crisis
THE bad NEWS?
Trying to belong is making you blend in.
And what’s actually keeping you stuck isn’t the trends.
It’s that you’ve lost touch with your own voice.
THE GOOD NEWS?
You're not actually having an identity crisis
THE bad NEWS?
Trying to belong is making you blend in.
WELL i've got good news & bad news...
And it’s costing you opportunities:
You’re working harder than ever and it’s not leading you closer to achieving any of these goals.
The current social media landscape makes it seem like your POV can’t possibly be enough to keep people engaged (rude!). Like you need to follow what’s trendy to earn your spot in the room.
And it’s costing you opportunities:
You’re working harder than ever and it’s not leading you closer to achieving any of these goals.
The current social media landscape makes it seem like your POV can’t possibly be enough to keep people engaged (rude!). Like you need to follow what’s trendy to earn your spot in the room.
But you don’t have to earn a brand that feels sustainable, or one that is rooted in your perspective
🪿 Showing up as yourself is more than enough.
🪿 Branding is not a reward for showing up more or for being more successful. It’s the key that will get you into the room.
🪿 Because if I know anything about you it’s that you can’t keep winging it anymore if you want to hit that next chapter of growth.
But what if you could:
But what if you could:
All without having to chase the next big thing?
We don’t need another tomato girl summer. We need more of you.
You’re already tapped into, overwhelmed by what’s in style. The sheer and lace trends. The Euro summer sets. The social media trends you’ve saved for later but never return to. You’re hustling to keep up before society says, “It’s time to adopt a new persona.”
But a brand with staying power isn’t built on trends alone.
It’s built on what’s (in)side.
Your story, your style, and your strategy already exist—you just need someone to take all the tabs open in your head and organize them.
(Lucky for you, I love to organize).
🌾 Rooted in Strategy:
Your brand isn’t built to just look pretty. It’s also designed to be effective. Brands that have the aesthetic but not the strategy don’t build communities. That’s why every decision is grounded into something real so you have a roadmap to where you’re going without losing the thing that actually moves the needle in your business (hint: you).
🪿 Built Around You:
I don’t just design for you—I build around you. I dig deep into your personality, preferences, ideal audience, and goals to create a visual identity that feels like a natural extension of who you are, not who the algorithm says you should be.
🖥️ Highly Personalized:
This isn’t a templatized guidebook. Every part of it feels personal. This is where being the one standing at the chips & guac table comes in handy. I was always the observer in the room, quietly noticing things other people didn’t. I do the same for your brand to incorporate true-to-you visual elements that get a “wait, you love that, too??” kind of response from your dream client.
🍵 Collaborative-First:
You won’t catch me disappearing and coming back with a big reveal of your project—I keep everything collaborative. Bringing all the pieces of your brand together is something I want you in on! So consider yourself warned: you’ll be getting lots of sneak peeks to make sure everything feels rooted and right.
🧺 Mindfully Driven:
This isn’t just a guidebook to toss aside after a week or two. The Gut Check prompts inside your brand book will help you make the most of your brand assets so you’re always creating from a place of intention, not pressure.
Speaking of Gut Checks:
Instead of mindlessly scrolling in bed for
✨inspo✨ to strike after seeing your 20th
“How to Go Viral 101” video (each one saying something different, of course), imagine you turn inwards.
(In)spo, if you will.
What kind of content do you really want to create?
What are the conversations you want to lead?
How might you show up if the algorithm didn’t matter?
How do you want your people to feel when they land on your page?
If you followed what excited you instead of what was supposed to make you ‘succeed’, would you feel more inspired to act?
Step 01
This is the identity and discovery phase. We spend time uncovering your personal lens, your voice, perspective, patterns, and what truly makes your brand you. This goes deeper than just aesthetics and focuses on clarity, positioning, and self-expression.
The Lay of the Land
This is where everything comes to life visually. I translate what we uncover into a cohesive brand world — colors, type, textures, logos, and overall aesthetic direction that feels aligned and intentional.
The Worktable
Step 02
This phase is all about how your brand shows up in real life. We focus on your brand-in-action strategy: what you talk about, how you communicate, your signature content perspectives, and how everything fits across your platforms.
The Table Setting
Step 03
This is implementation support. You’ll have real-time feedback and guidance as you start applying everything for two weeks, refining, adjusting, and making sure it all feels natural and truly you.
The First Serving
Step 04
Posting on social media with purpose because you have a solid foundation to stand upon
After Personal Branding
Confident around implementing practices that feel on-brand and ditching those that don’t
You know what you’re saying, why you’re saying it, and how to show up without second-guessing yourself
Feeling like your brand finally reflects who you are now and where you’re headed
Posting just to post hoping something will finally resonate
Before Personal Branding
Overwhelmed at all the information you’re consuming and having no idea how to leverage it
Experiencing major decision fatigue when it comes to anything related to your brand
Feeling like your current brand reflects a past version of yourself (which makes you not want to show up at all)
When you have a brand that feels homegrown,
You stop stressing that the success of your business is riding on one trending audio, and start to:
✨ Share your perspective with confidence
✨ Lead important conversations in your community
✨ Generate warm leads through real connection
✨ Build brand visibility through a cohesive online presence
✨ Send people to your website with pride
✨ Launch your offers with a plan and a deep exhale, not a prayer and a nervous laugh
✨ Gauge your success on trust built, not trends conquered
✨ Invite that slow down feel you’ve been craving since you started your business
✨ Feel at ease knowing that you don’t have to rush to get where you’re going
Chasing trends taught me everything I know about effective branding
And the most important lesson I learned?
The further you chase trends, the further you get from having any semblance of your own identity.
Hi, I’m Alyssa! Pet mom (x3), Fashion obsessed, self-proclaimed Retired Cool Girl.
There was a time in my life where I lived for the grind. I wore my styling kit like a badge of honor (literally!). But as I got older, the shine wore off, and I felt fatigued, noticing my hustle was morphing into something different.
At the same time, I started noticing patterns between fashion trends and social media, and how creatives feel the pressure to continuously morph themselves into the next best thing to stay afloat in the online space.
It’s exhausting, isn’t it? The hoopla of having to perform? My nervous system couldn’t take the constant hustle anymore. And if you’re reading this, I’m guessing you feel the same way.
I felt called to root back into something that didn’t feel so fleeting. Something more personal.
This shaped me as a brand designer. I’m not here to take you further away from who you are. I’m here to help you root back to what feels most like you. To get back to basics and unearth what feels real again.
So I guess I learned another important lesson along the way:
What’s popular gets people curious. What’s *personal* keeps them tuned in.
Chasing trends in my past life taught me everything I know about effective branding
And the most important lesson I learned?
The further you chase trends, the further you get from having any semblance of your own identity.
Hi, I’m Alyssa! Pet mom (x3), Fashion obsessed, self-proclaimed Retired Cool Girl.
There was a time in my life where I lived for the grind. I wore my styling kit like a badge of honor (literally!). But as I got older, the shine wore off, and I felt fatigued, noticing my hustle was morphing into something different.
At the same time, I started noticing patterns between fashion trends and social media, and how creatives feel the pressure to continuously morph themselves into the next best thing to stay afloat in the online space.
It’s exhausting, isn’t it? The hoopla of having to perform? My nervous system couldn’t take the constant hustle anymore. And if you’re reading this, I’m guessing you feel the same way.
I felt called to root back into something that didn’t feel so fleeting. Something more personal.
This shaped me as a brand designer. I’m not here to take you further away from who you are. I’m here to help you root back to what feels most like you. To get back to basics and unearth what feels real again.
So I guess I learned another important lesson along the way:
What’s popular gets people curious. What’s *personal* keeps them tuned in.
Alyssa!! Omg these are so fun and beautiful!!! Wowowowow I am OBSESSED!!! I love the daily deals and the mom-approved sticker.
The what’s in my cart bow is precious! I can’t think of a single edit.
- Brooke
Thank you so much! It's truly a pleasure collaborating with you, and I appreciate all your help bringing my vision to life. This process has been so smooth and exciting, couldn't have done it without you!
Thank you so much! It's truly a pleasure collaborating with you, and I appreciate all your help bringing my vision to life. This process has been so smooth and exciting, couldn't have done it without you!
- taylor
- taylor
Oh my gosh LOVEEE!! Literally no notes, these are perfection, thank you, thank you!!
- katie
A LA CARTE ADD-ON'S
Web Design
Bespoke Graphics
Investment begins at $2,500
Investment begins at
$1000
A fully custom website experience designed to translate your brand into a cohesive digital home. This extension builds on your Brand to Table identity, ensuring your visuals, voice, and positioning carry seamlessly into a structured, intentional online presence.
A structured monthly support container designed to help you confidently apply your brand in real-world content and platform decisions. This offering provides 4-5 social media affiliate graphics a week. (including storefront for Amazon, LTK, and IG story size, or carousel posts)
A LA CARTE ADD-ON'S
Web Design
Bespoke Graphics
Investment begins at $2,500
Investment begins at $1000
A fully custom website experience designed to translate your brand into a cohesive digital home. This extension builds on your Brand to Table identity, ensuring your visuals, voice, and positioning carry seamlessly into a structured, intentional online presence.
A structured monthly support container designed to help you confidently apply your brand in real-world content and platform decisions. This offering provides 4-5 social media affiliate graphics a week. (including storefront for Amazon, LTK, and IG story size, or carousel posts)
FREQUENTLY ASKED QUESTIONS
Do you offer payment plans?
Yes! When you’re filling out your inquiry form, please let me know if you’d like to use a payment plan and we’ll set that up.
Do I have to have a big audience to apply?
Definitely not! I’ve worked with clients who have large followings and those who have a tiny but might audience. The numbers don’t matter as much as the connection does. If the majority of your audience feels connected to you (something you can achieve through personal branding), that’s what matters.
Is there a difference between a brand and a personal brand?
Not around here there isn’t. To me, having a brand is inherently personal, especially if you’re a service provider or content creator. People want something to connect to and you can’t do that if it’s not rooted in something real.
What if I have too many ideas and it doesn’t all fit together?
I kind of think having too many ideas is, at least in part, the point. That’s where personal branding actually feels personal. Two people can offer the same service, but it’s in the details of who that person is that sets them apart. We’ll work together to see how all of these ideas and pieces of you intersect to create something that doesn’t feel replicable (because you are not).
Will branding really help me grow, or should I just focus on content?
Growth comes from solid branding. Good content is rooted in solid branding. Everything comes back to branding because it helps you determine—and ground into—why your business exists.
Will this experience tell me what to post?
While this doesn’t specifically tell you what to post at any given time, the assets you receive in this personal branding experience help making posting feel more easeful because you have the physical assets to make your brand feel cohesive and put together.
How will we keep in touch during the project?
I will create a hub for us on Notion, and we'll use that for everything, plus any extra emails!
How long will this project take?
6-8 weeks!
Are there refunds?
Due to the digital nature of the service, there are no refunds. Please reach out to me at X if you have any questions.